Services
Goals-Based Financial Planning
Investment Strategies
Exit Planning
QSBS Strategies
Tax Strategies and Optimization
Quarterbacking Your Financial Affairs (Personal CFO)
Safeguarding your Wealth and Family
Mortgages, Lines of Credit, and Loans
Philanthropy
Reporting, Transparency and Client Portal
Family Office
The Importance of Wealth Management for Founders and Entrepreneurs
We assist our founder and entrepreneur clients along with their families in addressing distinct challenges, opportunities, and risks. They may encounter these at different life stages, diverse opportunity sets, and varying goals and priorities. From the initial days of building your company to contemplating family succession planning and legacy goals, our team has the expertise and experience to help you navigate these complexities.
What exactly is wealth management, and what do you do?
Wealth management for entrepreneurs and founders encompasses a range of interpretations. Numerous firms can offer a diverse service. But at Keystone, our clients benefit from a comprehensive approach to high net worth wealth management that encompasses:
- Tax reduction strategies
- Investment strategies
- Financial planning
- Quarterbacking (personal CFO)
- Protection
- Lending (mortgages, lines of credit, and loans)
- Philanthropy
Our goal is to provide you with a holistic approach to financial planning and wealth management. We want to ensure that all aspects of your financial life work together toward your goals.
What distinguishes us from other wealth management firms?
Our unique approach to high net worth individuals wealth management truly sets us apart. We offer personalized, not one-size-fits-all, solutions.
Specializing in assisting founders, entrepreneurs, and their families, we understand the intricacies of financial planning and wealth management. Our investment and advanced tax strategies, tech stack, and client service approach are all tailored to meet the distinct needs of our clients.
We pride ourselves on going the extra mile. At Keystone, we acknowledge the unique challenges and opportunities that come with significant wealth, and we leverage our extensive experience to navigate them successfully.
Goals-Based Financial Planning
Your goals serve as the foundation for guiding financial planning and wealth management. We assist you in setting priorities and assessing opportunities and risks to develop and maintain a personalized financial plan that directs your financial decisions at every stage of life.
We help you set and achieve your goals and will adjust as necessary. For instance, we assist when you’re experiencing life changes such as family dynamics, job transitions, tax, retirement, starting a new venture, or planning your legacy. We’ll fine-tune your wealth planning strategy as your life evolves to ensure it continually aligns with your desires and needs.
Investment Strategies
We craft diversified and customized portfolios to compound returns across a diverse range of return sources and exceptional investment opportunities. They span both the public and private markets.
You will benefit from an investment portfolio that mirrors that of a sophisticated endowment or pension, but is customized specifically for you.
Exit Planning
Exit Planning via our Personal Exit Advisory™, we specialize in guiding you through the intricate process of preparing for a successful exit or liquidity event within the next 3 years. Our bespoke exit planning strategy is designed to enhance outcomes, minimize tax implications, and seamlessly transition you into post-exit life.
QSBS Strategies
Our approach to QSBS ensures you are equipped with a profound understanding of all viable strategies. We don’t only list options, either. We will model each to quantify their impact while educating you on the benefits and potential drawbacks of each strategy.
Our wealth planning strategy will also guide you toward the most advantageous choice for your unique circumstances. We recognize the critical importance of timing at different stages of your company’s lifecycle.
Tax Strategies and Optimization
Both take a proactive and interactive approach. Our goal is to help you keep more of your hard-earned wealth by carefully planning and acting to prevent you from paying too much in taxes.
We’re experts at finding ways to lower your taxes. Our tax strategies and optimization services are geared towards helping you keep more money to enjoy now and to pass on to your loved ones in the future.
Quarterbacking Your Financial Affairs (Personal CFO)
You’re not in this alone. Considering the complex financial situations of our clients, see us as your personal CFO. We are here to quarterback your financial lives and make things easier on you.
We work together with a team of professionals — like lawyers, accountants, and other advisors — to make sure every move you make is smart and well-thought. Our wealth management platform ensures no balls are dropped.
Safeguarding your Wealth and Family
Protecting your family and what you’re worth isn’t only about making more money or spending less money. Financial planning and wealth management are also about keeping you safe.
We’ll safeguard your assets and prepare for the unexpected. Whether you need assistance in picking the right umbrella policy, life insurance, or health insurance, or even in focusing on anonymity, we help with all kinds of ways to keep your finances and family secure.
Mortgages, Lines of Credit, and Loans
We’re here to guide you towards the most beneficial capital source that aligns with your short or long-term wealth planning strategy. Together, we’ll thoughtfully consider, and help you negotiate your options.
We’ll also carefully evaluate how decisions might affect your long-term financial journey, and help you find the most suitable mortgage, loan, or credit line at the best rate.
Philanthropy
Our approach to philanthropy focuses on making a difference that truly aligns with your values and interests, while being as tax favorable as we can. By mixing thoughtful financial planning and wealth management with genuine passion, we guide you toward creating a legacy or philanthropic strategy that feels rewarding, makes a real impact, and aligns with your family’s values
We know that contributing to the community is an important part of who you are and what you believe in. We’re here to provide you with complete support in the areas that matter most to you
Reporting, Transparency and Client Portal
Meeting your needs involves open communication and staying in touch. We have scheduled meetings, but also speak regularly in between them.
We use our advanced portfolio reporting and financial planning software to make viewing and understanding your portfolio and dynamic balance sheet easy. Additionally, our financial planning and wealth management platform provides you with detailed and customizable reports on your investments. You’ll always know where you stand.
Family Office
As a multi-family office, we provide private wealth management advisory services tailored exclusively for high net worth individuals and affluent families. Our bespoke approach to high net worth wealth management sets us apart from traditional firms.
We navigate the complexities of substantial wealth for families like yours. At Keystone, we aim to deliver comprehensive and personalized solutions that align with the unique financial challenges and opportunities faced by our discerning clientele.
Client Example
Consider the story of Alex. She was an entrepreneur who approached us after successfully exiting her company as a founder.
She found her financial matters increasingly complex and time-consuming and wanted to find a team specializing in high net worth wealth management. She preferred to spend quality time with her family and start exploring the idea of launching another company.
When Alex began working with us, she communicated that her biggest fear was running out of money. We assured her through our financial planning process that this would not happen – even in the most extreme situations. We also showed her that she could actually make working optional for the rest of her life if she desired.
By working with us, Alex gained a dedicated team. We served as her personal CFO and focused on many areas, a few of which included financial planning and wealth management, tax strategy, and exit planning. Also referred to as high net worth individuals wealth management.
Below are a few examples of Alex’ situation and of how we provide wealth management for entrepreneurs like Alex
Financial Planning for Alex
We maintain a comprehensive live financial plan tailored to her unique challenges and goals. Whenever Alex is considering a financial decision, we model it for her interactively.
We’ve applied this framework to trust planning, tax strategies, and education planning as well as business sale expectations. An example of a recent decision Alex faced was whether to upgrade to a larger, pricier home in a more desirable neighborhood in Palo Alto.
She was also considering converting her current home into a rental property. With high net worth wealth management from Keystone, she secured a very attractive mortgage for the new property.
To expedite the purchase, we arranged an attractive line of credit for Alex to make a competitive offer, pay in cash, and later refinance with the mortgage. Alex had the cash to pay outright, but we wanted to avoid selling securities and paying taxes for no reason.
Alex trusts us to model the financial impact of decisions. This enables her to make confident choices and rely on us to execute her wealth planning strategy effectively.
Alex’s Investment Strategies
After detailed meetings at the beginning of our relationship, Alex felt comfortable moving forward with a diversified portfolio consisting of public and market investments that reflected her risk levels. This investment strategy also had a target return that coordinated well with her financial plan.
Her portfolio consists of public market investments such as stocks, bonds, and cash. It also includes private market investments such as private equity funds, venture funds, hedge funds, and private real estate.
Alex is highly connected within her industry and wanted to allocate a portion of her private investment portfolio to venture investing, too. We assisted Alex in determining:
- The appropriate level of venture exposure
- The corresponding per-investment amount
- The ideal number of investments per year to aim for
By executing all of the above, we are able to ensure vintage and company diversification. We incorporated this into her overall investment strategy, financial planning and wealth management strategy.
Alex also came across a few good investment funds from her peers. We helped her analyze these and determined whether to commit to them and for how much.
Alex is also a limited partner in quite a few private equity and venture capital funds. We manage all the capital calls and distributions for her and pace her portfolio so she can focus on higher-impact decisions.
All of Alex’s investments are integrated into our sophisticated portfolio reporting software. It provides Alex with details such as performance, exposure, and portfolio risk.
Tax Minimization for Alex
Alex has a complex situation with various sources of income. This includes capital gains from her previous business sale, passive income from real estate investments, and future potential for significant income from her new ventures and investments.
We work closely with Alex, her tax attorney, and accountants to minimize taxes wherever possible. A few recent examples of tax minimization items include:
- QSBS planning
- Trust planning
- Tax-efficient investment strategies
- Deferring and minimizing gains using Opportunity Zone Funds
- The yearly donation of appreciated shares to her Donor Advised Fund
- 529 college savings plans for her children
- Wealth transfer planning
Through our high net worth wealth management, we also helped Alex recently set up some trusts for the benefit of her children and gifted her early-stage founder shares in them. Alex appreciates that we always consider taxes when making financial decisions and are proactive in identifying opportunities when they arise.
Financial Planning and Wealth Management that Alex Trusts
When Alex decided to collaborate with us, she wasn’t only picking a financial advisor. She was choosing to work with a devoted team dedicated to enhancing and optimizing her family’s lives.
Like Alex, we support your evolving needs through every phase and stage of your personal and financial life. Our expertise brings clarity to the intricacies of high net worth wealth management. We will deliver in a coordinated way that allows you to focus on what is most important to you.
We invite you to schedule a call to learn more about what a high net worth wealth management relationship with us entails.
*The above example is for illustrative purposes and is fictional.